"if plan a didn't work there are 25 more letters"

Failure consist of a collection of exhibition and museum designs in collaboration with SEE Global Entertainment. The series of projects will span from Los Angeles, Chicago, China and more. The Exhibtiions will provide a platform for SEE to present, brand and graphically enhance their portfolio of work. 

Everyone fails sometimes, right? We try to learn from our mistakes, and sometimes hope to never be reminded of them again. But one museum is doing quite the opposite in a showcase highlighting only failure. The Museum of Failure is a collection of nearly 100 products that were successful in innovation, but in one way or another ended up going horribly wrong.